Inside Phase & the future of work

AI is taking the easy part of the job. What's left runs on judgment, and new brain-scan research shows two things happen at once: the judgment work itself gets more energy-intensive, and skipping it in favour of AI costs you your cognitive capability before you’ve had a chance to notice. Here's what that means for how you plan your week.

We built Phase to humanize productivity by working with female biology, not against it. In our first year, thousands of women used Phase to schedule deep work around hormonal shifts, track cycle-based energy patterns, and ditch hustle culture's consistency myth. We launched on iOS and Android, secured funding, got featured in major publications, and learned that most women don't know their own biology. Here's what happened, what we learned, and what's next.

From AI-powered assistants to mental health-focused features, our top 5 predictions highlight the game-changing trends shaping the future of work. Learn how technology is evolving to support creativity, balance, and personalized productivity like never before.

In this personal blog, our founder shares how her journey through burnout, postpartum challenges, and chronic health issues led to the creation of Phase. Learn how cycle syncing transformed her life, and how Phase is redefining productivity, leadership, and wellbeing for women everywhere

This step-by-step guide will walk you through how to install and set up the Phase app on mobile and desktop, integrate it with your calendar, and unlock powerful insights into how your hormones influence your energy, focus, and productivity. Learn how to personalize your experience, explore key features like the Daily Radar and Calendar View, and discover how Phase helps women work in sync with their cycles.

We spotlight ten groundbreaking FemTech companies:from hormone testing and fertility tracking to neuroscience and supplements, that we think are super interesting. Whether you're a biohacker, wellness enthusiast, or just FemTech-curious, discover the names you need to know in 2025.

The Phase Calendar Extension brings cycle-aware planning directly into your Google Calendar, helping women optimize energy, focus, and confidence by aligning daily schedules with their hormonal rhythms. Unlike traditional productivity tools, Phase overlays your current cycle phase and cognitive strengths onto your calendar, offering smart prompts and insights to support better planning, fewer burnouts, and more aligned workdays.

Nike’s latest Super Bowl ad is a bold reminder of the grit, ambition, and confidence needed to succeed—not just in sports, but in work and life. At Phase, we believe high performance comes from training your mind like a muscle, pushing past limits, and embracing resilience.

From personalized hormone tracking wearables to AI-driven cycle syncing tools, femtech is empowering women with tailored solutions for fitness, mental health, and workplace productivity. With advancements in menstrual literacy, reproductive health, and data-driven insights, this booming sector is transforming the way women approach their well-being.

Maggie McDaris, Co-founder & CEO of Phase, tells all about why she’s so passionate about making Phase a success - for the sake of her daughter, but also for the future of women at work.

Georgie is a co-founder and the CMO of Phase. For the past decade, she has since worked in the digital wellbeing space, championing a better balance with technology, where we consciously choose tools which make life and society better, rather than mindlessly scrolling and consuming. In this blog she talks about what inspired her to build Phase and her hopes for the future.